Brad Nash's Musings
Business and Marketing
Business & Marketing
Stopping advertising to save money is like stopping your watch to save time
Jan 24th
Stopping advertising to save money is like stopping your watch to save time.
~Anonymous (via @itsjustshelley)
Judge a fish on its ability to climb a tree and it will believe it is stupid – Einstein Quote
Oct 24th
Everyone is a genius.
But if you judge a fish on its abilty to climb a tree,
it will live its whole live beliving it is stupid.
- Albert Einstein
What Success Really Looks Like – Image
Oct 8th
Success: What people Think it Looks Like and What it Really Looks Like
iSad: Here’s to the crazy ones. Apple – Steve Jobs – Quote
Oct 6th
Steve Jobs – iSad – Here’s to the crazy ones. The misfits. The rebels. The troublemakers.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
How do I Fascinate? Here’s my Fscore.
Sep 28th
I am currently reading Fascinate: Your 7 Triggers to Persuasion and Captivation. I’m not 100% sold on all of the ideas, but overall sold book and has been great at getting me to refocus on some of the core principles of branding, marketing, and promotion. I just completed my Fscore personality test on http://sallyhogshead.com. Here are my results:
YOUR PRIMARY TRIGGER: POWER
You, my friend, are an alpha dog: an authority of the group, and in control of your actions.
Blindly following someone else’s orders? No, thanks. You prefer to actively lead situations, rather than sitting back and passively watching from the back row. You’ll follow other people’s rules, if needed, but you prefer to define a new set of rules on your own terms. You exude influence, compelling others to pay attention. Your strong opinions and bold action often spark reactions from others.
Your messages command influence, and your opinion carries weight. When you excel in positions of leadership, others look to you for cues of how to behave. By steering your use of power productively toward your goals, you’ll become more motivating and inspirational.
At times, perhaps, you’re intimidating or even overbearing. When you expect others to obey your message, you define deadlines and demands of the alarm trigger to make them comply. Make sure that you’re also using the trust trigger, to help others feel more comfortable.
You’re a natural leader, and comfortable with authority, making you well-suited to creating messages that inspire large groups. Next step? Hone your power trigger for greater respect, bigger audiences, and more loyal advocates.
YOUR SECONDARY TRIGGER: PRESTIGE
You know the expression “keeping up the Joneses”? If prestige is your secondary trigger, the Joneses probably want to keep up with you.
Discerning and ambitious, your plans might seem impossible to others, but you think big. You’re highly aspirational, and unafraid of goals. Even if you don’t care for overt displays of wealth or status, you appreciate the meaning behind symbols of achievement. You value the respect of others, and work to maintain a certain standing.
You’re motivated by the admiration of your peers, and most likely, your peers are motivated by you. People in your group watch what you’re saying and doing, measuring themselves in relation to you, seeking cues of their own standing within the group. Keep in mind: Prestigious people can evoke admiration, but also competition and envy.
Among corporate circles, fascination might be triggered by a framed Princeton diploma or an invitation to speak at the TED conference. In a second-grade classroom, the same status might mean winning a round of Spore video game. Both represent achievement, and carry implied “value” to the group.
Just as prestigious brands and objects hold a greater value, so do prestigious people. Become attuned to the ways in which you’re applying your innate prestigious charisma to make your personal brand more valuable.
Project Triangle: Good, Fast, or Cheap – Please Pick Any Two
Aug 22nd
Project Triangle: Good, Fast, or Cheap. Please pick any two.
With enough time and money almost anything can be accomplished, but rarely do we have enough of either. While the project triangle is a little bit of humor, it really does put the problem in perspective.
Be the First to Like This Post – Funny Picture
Aug 4th
You don’t need a computer to be social friendly, you can now like a post w/o your laptop. I’d like the reference the source of this image, but it was emailed to me without any information.
Be the first of your friends to like this post
Attitude by Charles Swindoll – Quote
May 11th
“The longer I live, the more I realize the impact of attitude on life.
Attitude, to me, is more important than facts.
It is more important than the past, than education, than money, than
circumstances, than failures, than successes, than what other people think or
say or do. It is more important than appearance, giftedness, or skill. It will
make or break a company, a church, a home. The remarkable thing is we have a
choice every day regarding the attitude we will embrace for that day. We cannot
change our past. We cannot change the fact that people will act in a certain
way. We cannot change the inevitable. The only thing we can do is play on the
one string we have, and that is our attitude.
I am convinced that life is 10% what happens to me, and 90% how I react to it.”
Charles Swindoll
My Top 10 Business & Travel Android Apps
Apr 27th
9 total, 9 free (100%), 0 paid (0%), 23MB total size, $0 total price
- Shush! Ringer Restorer : Wow! This is my MUST have android app. When you turn your ringer off this app turns it back on after the period of time you set. Simply amazing!
- CamCard Lite – Business Card R : Take a picture of business card and this handy little app will read the text on the card and convert the image to a phone contact. The image of the card is also saved to phone address book. VERY handy little app. Text recognition is very solid and requires very few edits.
- Google Voice : One word for Google Voice…AMAZING. GoogleVoice is one of the most powerful voice mail and call tools I’ve ever seen. Call screening, custom voice messages based on contact groups, DND feature and so much more. This app has full integration with the Google Voice website. You can make and receive calls from your GV number on your phone if you choose. Sync pushes voicemails directly to your phone when they are received AND transcribes them. Don’t want to use the Google Voice phone number? No worries, you can just use the voice mail feature. GV can replace your default voice mail service from Sprint, AT&T, or Verizon with Google Voice. That’s right; anyone that calls your regular phone number will roll to GoogleVoice. For more info checkout www.google.com/voice
- Catch Notes : A great utility app that allows you to write notes on your Android phone or from www.catch.com and keep your notes synced in both places. I use it to jot down a note on the go or creating a shopping list from my computer then pull it up on my phone later. Also stores and syncs images. Great for snapping a white board at work then pull it up on my computer later. This is one of my must have Top 10 Android Apps.
- E*TRADE Mobile Pro : E*TRADE Mobile is integrated with your online account. You can buy and sell with just a few clicks. Also provides real time quotes and news. You can also view, update, and track market information from the home screen widget without logging in.
- Exchange for Android 2.x : I love my EVO, but the default Android email app just doesn’t cut it for the business user. Exchange for Android is by far the best Exchange email program I’ve found. All the features you’d expect, and then some. Select multiple, save settings, sync all or select folders, email signature, OoO control from your phone, accept and reject meetings, access Outlook contacts (from your personal account and corporate directory lookup), and multiple security settings including remote data disable and wipe. There are multiple outstanding desktop widgets too. Only works with MS Exchange, not Pop or IMAP accounts.
- TripIt – Travel Organizer : I can’t live without this app. Just forward your travel confirmation emails to tripit and automatically pulls all of the vital information into tripit. It groups all of your information by date and creates full trip itineraries. Access your itineraries on your Android or go to tripit.com from your PC. Reads hotels, flights, or rental cars from most any travel provider. If you use Gmail you can configure TripIt retrieve travel itineraries directly from your Gmail inbox automatically.
- Taxi Magic : The must have app for business travelers! Hail a cab from your phone. Not only can you get a taxi to come to you, you can see exact which taxi has been dispatched, how far away it is, and pay with a credit card right from your phone! Only works in major metropolitan cities from participating companies, however it will still provide phone numbers in cities where direct booking does not work. I use this app frequently in Dallas and Atlanta.
View Brad’s Android app list on AppBrain