Brad A. Nash Dallas/Ft. Worth TX resume@bradnash.com View my updated and formatted resume at http://www.bradnash.com/resume ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Summary ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ - Strategic business leader with 18 years of experience in traditional and digital marketing - Built a strategic digital and ecommerce department of 25 employees from the ground up - Demonstrated ability to create and execute customer marketing strategies and programs - Managed small to large PPC, display, and digital campaigns with budgets ranging from $50K to $2MM annually - Hands on experience executing digital, mobile, video, and social media programs - Launched and replatformed numerous multi-million dollar eCommerce websites - Skilled at connecting marketing and technology departments to achieve overall company goals - Involved in multiple major brand re-launches and brand management ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Experience ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ------------------------------------------------------- Ackerman McQueen, Dallas, TX December 2017 – Present ------------------------------------------------------- Vice President, Marketing Strategy A member of the senior management team of an $8 billion retailer with 2,700 big-box retail, food, and convenience store locations on military bases across the globe - Lead the social media, paid media, video marketing, and CRM strategy for the agency’s largest client - Hired to overhaul and grow the agencies underperforming digital marketing department and strategy - Assisted with the on-board and launch planning for Salesforce Marketing cloud ------------------------------------------------------- Army and Air Force Exchange Service Dallas, TX December 2016 – December 2017 ------------------------------------------------------- Vice President Omni-Channel Marketing - A member of the senior management team of an $8 billion retailer with 2,700 big-box retail, food, and convenience store locations on military bases across the globe - Lead the customer marketing department of 75 employees responsible for marketing strategy, ecommerce merchandising, ecommerce reporting, print production, and graphic design - Own and create strategies for website UX, digital store signage, weekly flyers, email, direct mail, and customer experience to drive increased customer satisfaction and increase multi-channel revenue - Worked with internal IT, an outside agency, and internal stakeholders to launch a new mobile friendly website - Created the marketing campaign to bring awareness of the new online shopping benefit to 20 million Veterans ------------------------------------------------------- Avigilon Dallas, TX March 2015 – Present ------------------------------------------------------- Director, Brand and Advertising - Create and execute multi-channel marketing strategies (print, digital, and social) for a $500 million dollar B2B security camera company selling in over 120 countries, supporting marketing programs in 11 languages - Responsible for PPC, SEO, display advertising, and display re-targeting strategy ($450,000 annually) - Oversee the multi-language, international marketing website including customer UX, design, content management, and performance measurement - Manage all company video production and video marketing - Create, execute, and measure CRM, direct mail, and email strategies utilizing Salesforce and Eloqua - Report effectiveness for all marketing channels throughout the organization - Manage the graphic design team and related processes - Promoted from Manager to Senior Manager to Director - Manage 5 direct reports ------------------------------------------------------- GameStop Grapevine, TX June 2012 – August 2014 ------------------------------------------------------- Director of Marketing, Email, Loyalty, & Life Cycle - Developed cross-channel communication strategies across SMS, mobile push, email, direct mail, social, receipt messaging, and other consumer facing channels for GameStop’s 30 million PowerUp Rewards members - Increased PowerUp Rewards loyalty memberships, sales conversion, and customer engagement with heavy focus on setting GameStop apart as the leader in the gaming industry - Responsible for the design, development, implementation and maintenance of all aspects of campaign planning, strategy, and analysis to drive traffic and conversion to GameStop stores and GameStop.com - Evaluated and improved marketing activities through segmentation, testing, targeting, and contact optimization with the goal of increasing customer value - Reported to the CMO ------------------------------------------------------- PFSweb Plano, TX, September 2009 – March 2012 ------------------------------------------------------- Senior Manager, Interactive Marketing Services - Built PFSweb’s in-house interactive marketing and strategic services agency from the ground up - Responsible for growing services revenue from existing and prospective clients - Responded to RFPs, pitched services, and closed sales for the Interactive Marketing Services Agency - Lead account manager and strategist for key client accounts - Attracted new customers, increased conversion, and retained customers for PFSweb clients - Grew client revenue and profit via SEO, pay-per-click, social media, affiliate programs, comparison shopping engines, site usability, mobile marketing, email, and other digital marketing channels - Performed website best practice audits and in-person website usability testing - Developed strategic marketing plans for a wide range of clients including: Starbucks, Proctor & Gamble, Lucky Brand, Liz Claiborne, Sunglass Hut, Roots, Juicy Couture, Volcom, Carter’s / OshKosh B’gosh, and more - Hired, managed, and grew the Marketing Services Department from 5 to over 25 employees ------------------------------------------------------- Radio Shack Ft. Worth, TX, February 2009 – September 2009 ------------------------------------------------------- Senior Marketing Manager - Directly responsible for growing revenue and profit from existing customers - Hired to overhaul a low performing email marketing program and create new customer retention strategies - Responsible for creating multi-channel strategies to drive online and in-store sales - Created strategies to grow the email and direct mail lists while maintaining list quality - Grew the in-house email marketing database from 400,000 subscribers to 4,000,000 in less than one year - An integral strategist in “TheShack” branding campaign ------------------------------------------------------- hotels.com January 2004 – January 2009 ------------------------------------------------------- Senior Marketing Manager - A leader in the consumer marketing team responsible for increasing revenue, conversion, loyalty, and acquisition - Developed and executed strategic marketing plans for multiple international websites supporting 12 languages - Increased annual email revenue from $25MM to over $120MM - On the re-branding team that took hotels.com from an online aggregator and discounter to the hotel experts - Launched the acclaimed hotels.com welcomerewards™ loyalty program - Enhanced site usability utilizing focus groups, usability labs, eye tracking, and other research methods - Created, executed, tested, and tracked all email messaging for hotels.com and related brands, including bulk emails, dynamic targeted emails, transaction emails, and event triggered emails - Developed best practices by testing various products, pricing, placement, and promotional strategies - Produced, maintained, and adhered to a rigorous campaign calendar for multiple brands - Managed two direct reports ------------------------------------------------------- Belo Interactive (DallasNews.com and WFAA.com) Dallas, TX, August 2002-January 2004 ------------------------------------------------------- Senior Marketing Analyst/Strategist - Defined problems, collected data and translated the information into business strategies and timely reports for 34 news and information websites in 18 major U.S. markets - Defined, developed, and evolved strategic marketing plans - Analyzed market data from primary, secondary, and syndicated sources - Analyzed the effectiveness and efficiency of various advertising products and campaigns - Assisted with the development of product and rollout strategies by evaluating site visitation and industry trends - Developed and managed sales materials and presentations ------------------------------------------------------- SMU - Cox School of Business Dallas, TX, June 1998-August 2002 ------------------------------------------------------- Sales and Marketing Consultant, Division of Executive Education, January 2002 - August 2002 - After the Internet Development Manager position was eliminated due to budgetary constraints, I returned to the Division of Executive Education to assist the understaffed department while I searched for another opportunity. Internet Development Manager, Communications Office, January 2000 - January 2002 - Managed all aspects of the business school's website - Rearchitectured, developed, and maintained the entire Cox website (3,000+ pages) - Developed Internet marketing and business strategies - Coordinated projects with multiple outside vendors and advertising agency - Measured site effectiveness and site changes using WebTrends Sales and Marketing Manager, Division of Executive Education, June 1998 - December 1999 - Promoted seminars designed for business professionals and senior managers - Created and implemented direct mail, print, radio, email, fax, and calling campaigns - Analyzed and reported on advertising, promotion, and direct mail effectiveness - Designed, developed, and maintained a registration, marketing, and CRM database - Redesigned and maintained the executive education Internet site - Assisted with the curriculum of two e-commerce seminars - Managed three student employees ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Education ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Bachelor of Science in Marketing, May 1997 Iowa State University, Ames, IA ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Training ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Developing A winning opt-in Email Campaign, Padgett Thompson JavaScript for Non-Programmers, Rockhurst University - National Seminars Group MS Access Training - Levels 1-4, Knowledge Alliance SMU Certificate Programs: - First-Line Management Certificate Program (32hrs) - E-Commerce Program: Foundation and Professional Tracks (192hrs) - E-Marketing: Leveraging the Internet as a Strategic Marketing Tool (15hrs) - E-Business: Planning and Developing E-Business Strategies (15hrs) - Marketing for Marketing Professionals: Developing and Implementing Marketing Plans and Strategies (15hrs) - Fundamentals of Telecommunications (15hrs) - Telecommunications Battlefield (15hrs) - Selling on Value, Not on Price (15hrs) - Sales Fundamentals Certificate Program (15hrs) - Starting A Business: Entrepreneurship Certificate Program (24hrs) ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Skills and Software ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Strategic Management, Brand Management, Consumer Marketing, Social Media, Email, CRM, Database Marketing, Site Usability, Affiliate Marketing, Comparison Shopping Engines (CSE), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC), Direct Mail, Print, Radio, ExactTarget, CheetahMail, Omniture, Coremetrics, Webtrends, Demandware, Nielsen//NetRatings, Cognos Reporting Tools, and more. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Activities and Speaking Engagements ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ - Speaker, Using Loyalty to Drive Your Business, 2014 Experian Marketing Summit - Speaker, Closing the Loop Between Digital and Offline, 2014 Media Post Email Insider Summit - Co-developed and co-taught “MKTG 440 eRetailing” for Abilene Christian University - Grand Prize Award: ExactTarget Email Program of the Year 2010 - Speaker, Email Tracking and Reporting, 2008 ExactTarget Route One-to-One Road Show - Speaker, Email, CRM, and Analytics, 2008 ExactTarget Connections Conference - Member of the Exact Target Consumer Advisory Board 2005 – 2008 - President, DFW Iowa State Alumni Chapter 2000 – 2008 - Speaker, Database Marketing, 1998 Conference of Management and Executive Development - Planning Committee, North Dallas Chamber of Commerce Telecommunications Conference – 1998, 1999, 2002 View my updated and formatted resume at http://www.bradnash.com/resume