Resume

• Innovative Senior Marketing Manager with 14 years of experience in both traditional and online marketing
• Demonstrated ability to create and execute new marketing programs from the ground up
• eCommerce professional skilled in site usability, user experience testing, and online best practices
• Skilled close-looped marketer able to connect sales and marketing effectiveness across multiple sales channels
• Experience creating and executing CRM, loyalty, and acquisition programs
• Email marketing expert skilled in creating targeted, dynamic, and event triggered email programs
• Proficient in the creation and execution of brand strategy
• Proven history of measuring results using ROI models and KPIs
• Areas of Expertise: Strategic Management, Brand Management, Consumer Marketing, eCommerce, Email, CRM, Database Marketing, Social Media, Site Usability, Affiliate Marketing, Comparison Shopping Engines (CSE), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC), Direct Mail, Print, Radio, and more.

• Building and growing PFSweb’s in-house interactive marketing and strategic services agency from the ground up
• Develop strategic marketing plans for PFSweb clients.
• Attract new customers, increase conversion, and retain customers for PFSweb clients
• Grow client revenue and profit via SEO, pay-per-click, affiliate programs, comparison shopping engines, site usability, mobile marketing, email, social media, and other interactive marketing channels
• Perform site audits, analysis and in-person usability testing providing best in class usability recommendations

• Directly responsible for growing revenue and profit from existing customers
• Hired to overhaul a low performing email marketing program and create new customer retention strategies
• Responsible for creating multi-channel strategies to drive online and in-store sales
• Created strategies to grow the email and direct mail lists while maintaining list quality
• Grew the in-house email marketing database by over 900% in less than one year
• An integral strategist in “TheShack” branding campaign

• A key member the Hotels.com consumer marketing team responsible for increasing revenue, conversion, retention, loyalty, and acquisition
• Developed and executed strategic marketing plans
• Launched the acclaimed Hotels.com welcomerewards™ loyalty program
• Created, launched, and tested hotels.com first ever coupon code program
• Increased annual email revenue by more than 400%
• Created, executed, tested, and tracked all email messaging for Hotels.com and related brands, including bulk email, dynamic targeted email, transaction email, and event triggered email
• Developed best practices by testing various products, pricing, placement, and promotional strategies
• Created, maintained, and adhered to a rigorous campaign calendar for multiple brands
• Created strategies for email list growth while maintaining list quality
• Managed two employees

• Defined problems, collected data and translated the information into business strategies and timely reports for 34 news and information websites in 18 major U.S. markets
• Defined, developed, and evolved strategic marketing plans
• Analyzed market data from primary, secondary, and syndicated sources
• Analyzed the effectiveness and efficiency of various advertising products and campaigns, then assemble new advertising recommendations and solutions
• Assisted with the development of product and rollout strategies by evaluating site visitation and industry trends
• Managed all aspects of the corporate sales intranet site
• Developed and managed sales materials and presentations

• Managed all aspects of the business school’s web site
• Rearchitectured, developed, and maintained the entire Cox web site (2800+ pages)
• Developed Internet marketing and business strategies
• Coordinated projects with multiple outside vendors
• Created and coordinated email campaigns
• Measured site effectiveness and site changes using WebTrends

• Promoted seminars designed for business professionals and senior managers
• Created and implemented direct mail, print, radio, email, fax, and calling campaigns
• Analyzed and reported on advertising, promotion, and direct mail effectiveness
• Designed, developed, and maintained a registration, marketing, and CRM database of 30,000+ people
• Redesigned and maintained the executive education Internet site
• Assisted with the curriculum of two e-commerce seminars
• Managed three student employees

• Developing A winning opt-in Email Campaign, Padgett Thompson
• JavaScript for Non-Programmers, Rockhurst University – National Seminars Group
• MS Access Training – Levels 1-4, Knowledge Alliance
• SMU Certificate Programs:
  - First-Line Management Certificate Program (32hrs)
  - eCommerce Program: Foundation and Professional Tracks (192hrs)
  - eMarketing: Leveraging the Internet as a Strategic Marketing Tool (15hrs)
  - eBusiness: Planning and Developing E-Business Strategies (15hrs)
  - Marketing for Marketing Professionals: Developing and Implementing Marketing Plans and Strategies (15hrs)
  - Fundamentals of Telecommunications (15hrs)
  - Telecommunications Battlefield (15hrs)
  - Selling on Value, Not on Price (15hrs)
  - Sales Fundamentals Certificate Program (15hrs)
  - Starting A Business: Entrepreneurship Certificate Program (24hrs)

• Grand Prize Award: ExactTarget Email Program of the Year 2010
• Speaker, Email Tracking and Reporting, 2008 ExactTarget Route One-to-One Road Show
• Speaker, Email, CRM, and Analytics, 2008 ExactTarget Connections Conference
• Member of the Exact Target Consumer Advisory Board 2005 – 2008
• President, DFW Iowa State Alumni Chapter 2000 – 2008
• Former Member of the Belo Interactive Employee Activities Committee
• Speaker, Database Marketing, 1998 Conference of Management and Executive Development
• Planning Committee Member, The North Dallas Chamber of Commerce Telecommunications Conference – 1998, 1999 and 2002