Summary

  • Innovative Marketing and eCommerce Leader with over 15 years of experience
  • Demonstrated ability to create and execute new marketing programs from the ground up
  • Managed small to large PPC, display, and digital campaigns with budgets ranging from $50K to $2MM annually
  • Hands on experience executing digital, mobile, video, and social media programs
  • eCommerce professional skilled in site usability, user experience testing, and online best practices
  • Skilled close-looped marketer able to connect sales and marketing effectiveness across multiple sales channels
  • Experience creating and executing CRM, loyalty, and acquisition programs
  • Hands on experience executing digital, mobile, and social media programs
  • Proficient in the creation and execution of brand strategy
  • Proven history of measuring results using ROI models and KPIs
Areas of Expertise

Affiliate Marketing
Brand Management
Comparison Shopping Engines (CSE)
Consumer Marketing
CRM
Database Marketing
Direct Mail
eCommerce
Email Marketing
Pay Per Click (PPC)
Print
Radio
Reporting and Analytics
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Site Usability and User Experince (UX)
Social Media
Strategic Management
Brands I’ve worked with

Carter’s
Dallas Morning News
expedia.com
GameStop
hotels.com
Juicy Couture
Kate Spade
Lucky Brand Jeans
OshKosh B’gosh
Proctor & Gamble
RadioShack
Roots Cananda
SMU – Cox School of Business
Simply Mac
Spring Mobile
Starbucks
sunglass hut
WFAA-TV
Experience (Dates Withheld for Online Privacy – Available Upon Request)

Right Left Right, LLC, Dallas, TX
Principal Consultant
  • Grow client revenue through multi-channel strategies including: SEO, PPC, Digital Display, UX, SMS, mobile push, email, direct mail, social media, print, radio and more
  • Evaluate and improve client marketing programs through testing, analytics, and optimization
  • Assist clients with usability, user experience testing, and online/eCommerce best practices
  • Create and execute CRM, loyalty, and acquisition programs
  • Create and execute digital, mobile, and social media programs
  • Utilize marketing channels to reduce customer service costs

Avigilon, Dallas, TX
Director of Marketing, Brand and Advertising

  • Create and execute multi-channel marketing strategies (print, digital, and social) for a $500 million dollar B2B security camera company selling in over 120 countries, supporting marketing programs in 11 languages
  • Responsible for PPC, SEO, display advertising, and display re-targeting strategy ($450,000 annually)
  • Oversee the multi-language, international marketing website including customer UX, design, content management, and performance measurement
  • Manage all company video production and video marketing
  • Create, execute, and measure CRM, direct mail, and email strategies utilizing Salesforce and Eloqua
  • Report effectiveness for all marketing channels throughout the organization
  • Manage the graphic design team and related processes
  • Promoted from Manager to Senior Manager to Director
  • Manage 5 direct reports
GameStop, Grapevine, TX
Director of Marketing, Email, Loyalty, & Life Cycle
  • Develop cross-channel communication strategies across SMS, mobile push, email, direct mail, social, receipt messaging, and other consumer facing channels
  • Increase PowerUp Rewards loyalty memberships, sales conversion, and customer engagement with heavy focus on setting GameStop apart as the leader in the gaming industry
  • Responsible for the design, development, implementation and maintenance of all aspects of campaign planning, strategy, and analysis to drive traffic and conversion to GameStop stores and GameStop.com
  • Evaluate and improve marketing activities through segmentation, testing, targeting, and contact optimization with the goal of increasing customer value
  • Aid in the launch of new and emerging brands to keep GameStop relevant and viable beyond physical console video games
  • Report to the CMO
PFSweb, Plano, TX
Senior Manager, Interactive Marketing Services
  • Built PFSweb’s multi-million dollar in-house digital marketing and strategic services agency from the ground up
  • Developed strategic marketing plans for PFSweb clients
  • Attracted new customers, increased conversion, and retained customers for PFSweb clients
  • Grow client revenue and profit via SEO, pay-per-click, affiliate programs, comparison shopping engines, site usability, mobile marketing, email, social media, and other interactive marketing channels
  • Perform site audits, analysis and in-person usability testing providing best in class usability recommendations
  • Manage 12 employees across three SME Teams (Content Management, Email Marketing, SEO/PPC/Affiliate/CSE)
  • Sold and promoted interactive marketing services to new and existing clients
  • Scope and price service engagements and projects
RadioShack, Ft. Worth, TX
Customer and CRM Marketing Manager
  • Directly responsible for growing revenue and profit from existing customers
  • Hired to overhaul a low performing email marketing program and create new customer retention strategies
  • Responsible for creating multi-channel strategies to drive online and in-store sales
  • Created strategies to grow the email and direct mail lists while maintaining list quality
  • Grew the in-house email marketing database by over 900% in less than one year
  • An integral strategist in “TheShack” branding campaign
hotels.com, Dallas, TX
Senior Marketing Manager
  • A key member the Hotels.com consumer marketing team responsible for increasing revenue, conversion, retention, loyalty, and acquisition
  • Developed and executed strategic marketing plans
  • Launched the acclaimed Hotels.com welcomerewards™ loyalty program
  • Created, launched, and tested hotels.com first ever coupon code program
  • Increased annual email revenue by more than 400%
  • Created, executed, tested, and tracked all email messaging for Hotels.com and related brands, including bulk email, dynamic targeted email, transaction email, and event triggered email
  • Developed best practices by testing various products, pricing, placement, and promotional strategies
  • Created, maintained, and adhered to a rigorous campaign calendar for multiple brands
  • Created strategies for email list growth while maintaining list quality
  • Managed two employees
Belo Interactive (DallasNews.com and WFAA.com), Dallas, TX
Senior Marketing Analyst/Strategist
  • Defined problems, collected data and translated the information into business strategies and timely reports for 34 news and information websites in 18 major U.S. markets
  • Defined, developed, and evolved strategic marketing plans
  • Analyzed market data from primary, secondary, and syndicated sources
  • Analyzed the effectiveness and efficiency of various advertising products and campaigns, then assemble new advertising recommendations and solutions
  • Assisted with the development of product and rollout strategies by evaluating site visitation and industry trends
  • Managed all aspects of the corporate sales intranet site
  • Developed and managed sales materials and presentations
SMU – Cox School of Business, Dallas, TX
Various Positions, Details Following:

Internet Development Manager
, SMU – Cox, Communications Office
  • Managed all aspects of the business school’s web site
  • Rearchitectured, developed, and maintained the entire Cox web site (2800+ pages)
  • Developed Internet marketing and business strategies
  • Coordinated projects with multiple outside vendors
  • Created and coordinated email campaigns
  • Measured site effectiveness and site changes using WebTrends

Sales and Marketing Manager
, SMU – Cox, Division of Executive Education
  • Promoted seminars designed for business professionals and senior managers
  • Created and implemented direct mail, print, radio, email, fax, and calling campaigns
  • Analyzed and reported on advertising, promotion, and direct mail effectiveness
  • Designed, developed, and maintained a registration, marketing, and CRM database of 30,000+ people
  • Redesigned and maintained the executive education Internet site
  • Assisted with the curriculum of two e-commerce seminars
  • Managed three student employees
Education

Bachelor of Science in Marketing
Iowa State University, Ames, IA

 

Skills and Software

Affiliate Marketing
Brand Management
Comparison Shopping Engines (CSE)
Database Marketing / CRM
Direct Mail
eCommerce
Email
Facebook Ads
Pay Per Click (PPC)
Print
Radio
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Site Usability
Social Media
Strategic Management
CheetahMail
ChannelAdvisor
Cognos Reporting Tools
Coremetrics
Demandware
eDialog
ExactTarget
Google Affiliate Network
LinkShare
Nielsen//NetRatings
Omniture
Tacoda Audience Management Systems
Tea Leaf
The Media Audit
Webtrends
and more

Additional Education

  • Developing A winning opt-in Email Campaign, Padgett Thompson
  • JavaScript for Non-Programmers, Rockhurst University – National Seminars Group
  • MS Access Training – Levels 1-4, Knowledge Alliance
  • SMU Certificate Programs:
    – First-Line Management Certificate Program (32hrs)
    – eCommerce Program: Foundation and Professional Tracks (192hrs)
    – eMarketing: Leveraging the Internet as a Strategic Marketing Tool (15hrs)
    – eBusiness: Planning and Developing E-Business Strategies (15hrs)
    – Marketing for Marketing Professionals: Developing and Implementing Marketing Plans and Strategies (15hrs)
    – Fundamentals of Telecommunications (15hrs)
    – Telecommunications Battlefield (15hrs)
    – Selling on Value, Not on Price (15hrs)
    – Sales Fundamentals Certificate Program (15hrs)
    – Starting A Business: Entrepreneurship Certificate Program (24hrs)

Activities, Awards, and Speaking

  • Speaker, Using Loyalty to Drive Your Business, 2014 Experian Marketing Summit
  • Speaker, Closing the Loop Between Digital and Offline, 2014 Media Post Email Insider Summit
  • Co-developed and co-taught “MKTG 440 eRetailing” for Abilene Christian University
  • Grand Prize Award: ExactTarget Email Program of the Year 2010 | hotels.com Call Center Abandon Email Program
  • Speaker, Email Tracking and Reporting, 2008 ExactTarget Route One-to-One Road Show
  • Speaker, Email, CRM, and Analytics, 2008 ExactTarget Connections Conference
  • Member of the Exact Target Consumer Advisory Board 2005 – 2008
  • President, DFW Iowa State Alumni Chapter 2000 – 2008
  • Former Member of the Belo Interactive Employee Activities Committee
  • Speaker, Database Marketing, 1998 Conference of Management and Executive Development
  • Planning Committee Member, The North Dallas Chamber of Commerce Telecommunications Conference – 1998, 1999 and 2002
www.bradnash.com