About

PERSONAL
I’m family man with a lovely wife (Kristine), a beautiful daughter (Hailey), and a sweet “puppy” Maddison. OK, Maddison is not a puppy, she’s actually a 170lb English Mastiff.

I’ve lived in the Dallas / Ft. Worth area for nearly 15 years. I currently reside near DFW Airport in the heart of the Metroplex. Within days of graduating from Iowa State I moved to here. Despite my mother’s desires, I think I’m here to stay.

WORK
I currently work for PFSweb. PFS what? PFSweb specializes in building custom end-to-end business solutions for multi-million dollar retail firms. What the heck is an end-to-end business solution? PFSweb provides eCommerce websites, warehousing, fulfillment, logistics, payment processing, high-touch customer care, interactive marketing, and digital business analytics to our clients. While we do have some B2B clients, PFSweb specializes in small package retail, direct to consumer. Here are a few PFSweb clients.

OK, I still don’t know what PFSweb is. What do you do? I’m helping PFSweb grow their Interactive Marketing Services department. I help our clients grow their business and drive their revenue. We help them attract new customers, convert those customers when they arrive on our websites, and nurture the relationship with those customers to retain them as a long term customer. I create the marketing strategies to help them grow their business.

I am an accomplished senior marketing manager, with 14 years of experience in direct consumer marketing, online marketing, offline marketing, CRM, and digital marketing.  I have a diverse background that combines the solid foundation of traditional, offline marketing practices with in-depth knowledge and experience in online marketing.

My specialties include: Marketing Strategy, Planning, & Execution, Branding, Site Usability, SEO, Direct Marketing, Online Marketing, Offline marketing, Social Media, Consumer Marketing, Affiliate Marketing, Comparison Shopping Engines (CSE), Direct Mail, Email, CRM, Database Marketing, Management, and Media. For more information and details, please check out my resume.