Summary
- Strategic business leader with 18 years of experience in traditional and digital marketing
- Built a strategic digital and ecommerce department of 25 employees from the ground up
- Demonstrated ability to create and execute customer marketing strategies and programs
- Managed small to large PPC, display, and digital campaigns with budgets ranging from $50K to $2MM annually
- Hands on experience executing digital, mobile, video, and social media programs
- Launched and replatformed numerous multi-million dollar eCommerce websites
- Skilled at connecting marketing and technology departments to achieve overall company goals
- Involved in multiple major brand re-launches and brand management
Areas of Expertise
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Affiliate Marketing
Brand Management
Comparison Shopping Engines (CSE)
Consumer Marketing
CRM
Database Marketing
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Direct Mail
eCommerce
Email Marketing
Pay Per Click (PPC)
Print
Radio
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Reporting and Analytics
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Site Usability and User Experince (UX)
Social Media
Strategic Management
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Brands I’ve worked with
Experience (Dates Withheld for Online Privacy – Available Upon Request)
Army and Air Force Exchange Service, Dallas, TX
Vice President Omni-Channel Marketing
Vice President Omni-Channel Marketing
- A member of the senior management team of an $8 billion retailer with 2,700 big-box retail, food, and convenience store locations on military bases across the globe
- Lead the customer marketing department of 75 employees responsible for marketing strategy, ecommerce merchandising, ecommerce reporting, print production, and graphic design
- Own and create strategies for website UX, digital store signage, weekly flyers, email, direct mail, and customer experience to drive increased customer satisfaction and increase multi-channel revenue
- Worked with internal IT, an outside agency, and internal stakeholders to launch a new mobile friendly website
- Created the marketing campaign to bring awareness of the new online shopping benefit to 20 million Veterans
Right Left Right, LLC, Dallas, TX
Principal Consultant
Principal Consultant
- Grow client revenue through multi-channel strategies including: SEO, PPC, Digital Display, UX, SMS, mobile push, email, direct mail, social media, print, radio and more
- Evaluate and improve client marketing programs through testing, analytics, and optimization
- Assist clients with usability, user experience testing, and online/eCommerce best practices
- Create and execute CRM, loyalty, and acquisition programs
- Create and execute digital, mobile, and social media programs
- Utilize marketing channels to reduce customer service costs
Avigilon, Dallas, TX
Director of Marketing, Brand and Advertising
- Created and execute multi-channel marketing strategies (print, digital, and social) for a $500 million dollar B2B security camera company selling in over 120 countries, supporting marketing programs in 11 languages
- Responsible for PPC, SEO, display advertising, and display re-targeting strategy ($450,000 annually
- Oversaw the multi-language, international marketing website including customer UX, design, content management, and performance measurement
- Managed all company video production and video marketing
- Created, executed, and measured CRM, direct mail, and email strategies utilizing Salesforce and Eloqua
- Reported effectiveness for all marketing channels throughout the organization
- Managed the graphic design team and related processes
- Promoted from Manager to Senior Manager to Director
- Managed 5 direct reports
GameStop, Grapevine, TX
Director of Marketing, Email, Loyalty, & Life Cycle
Director of Marketing, Email, Loyalty, & Life Cycle
- Develop cross-channel communication strategies across SMS, mobile push, email, direct mail, social, receipt messaging, and other consumer facing channels
- Increase PowerUp Rewards loyalty memberships, sales conversion, and customer engagement with heavy focus on setting GameStop apart as the leader in the gaming industry
- Responsible for the design, development, implementation and maintenance of all aspects of campaign planning, strategy, and analysis to drive traffic and conversion to GameStop stores and GameStop.com
- Evaluate and improve marketing activities through segmentation, testing, targeting, and contact optimization with the goal of increasing customer value
- Aid in the launch of new and emerging brands to keep GameStop relevant and viable beyond physical console video games
- Report to the CMO
PFSweb, Plano, TX
Senior Manager, Interactive Marketing Services
Senior Manager, Interactive Marketing Services
- Built PFSweb’s multi-million dollar in-house digital marketing and strategic services agency from the ground up
- Developed strategic marketing plans for PFSweb clients
- Attracted new customers, increased conversion, and retained customers for PFSweb clients
- Grow client revenue and profit via SEO, pay-per-click, affiliate programs, comparison shopping engines, site usability, mobile marketing, email, social media, and other interactive marketing channels
- Perform site audits, analysis and in-person usability testing providing best in class usability recommendations
- Manage 12 employees across three SME Teams (Content Management, Email Marketing, SEO/PPC/Affiliate/CSE)
- Sold and promoted interactive marketing services to new and existing clients
- Scope and price service engagements and projects
RadioShack, Ft. Worth, TX
Customer and CRM Marketing Manager
Customer and CRM Marketing Manager
- Directly responsible for growing revenue and profit from existing customers
- Hired to overhaul a low performing email marketing program and create new customer retention strategies
- Responsible for creating multi-channel strategies to drive online and in-store sales
- Created strategies to grow the email and direct mail lists while maintaining list quality
- Grew the in-house email marketing database by over 900% in less than one year
- An integral strategist in “TheShack” branding campaign
hotels.com, Dallas, TX
Senior Marketing Manager
Senior Marketing Manager
- A key member the Hotels.com consumer marketing team responsible for increasing revenue, conversion, retention, loyalty, and acquisition
- Developed and executed strategic marketing plans
- Launched the acclaimed Hotels.com welcomerewards™ loyalty program
- Created, launched, and tested hotels.com first ever coupon code program
- Increased annual email revenue by more than 400%
- Created, executed, tested, and tracked all email messaging for Hotels.com and related brands, including bulk email, dynamic targeted email, transaction email, and event triggered email
- Developed best practices by testing various products, pricing, placement, and promotional strategies
- Created, maintained, and adhered to a rigorous campaign calendar for multiple brands
- Created strategies for email list growth while maintaining list quality
- Managed two employees
Belo Interactive (DallasNews.com and WFAA.com), Dallas, TX
Senior Marketing Analyst/Strategist
Senior Marketing Analyst/Strategist
- Defined problems, collected data and translated the information into business strategies and timely reports for 34 news and information websites in 18 major U.S. markets
- Defined, developed, and evolved strategic marketing plans
- Analyzed market data from primary, secondary, and syndicated sources
- Analyzed the effectiveness and efficiency of various advertising products and campaigns, then assemble new advertising recommendations and solutions
- Assisted with the development of product and rollout strategies by evaluating site visitation and industry trends
- Managed all aspects of the corporate sales intranet site
- Developed and managed sales materials and presentations
SMU – Cox School of Business, Dallas, TX
Various Positions, Details Following:
Various Positions, Details Following:
Internet Development Manager, SMU – Cox, Communications Office
- Managed all aspects of the business school’s web site
- Rearchitectured, developed, and maintained the entire Cox web site (2800+ pages)
- Developed Internet marketing and business strategies
- Coordinated projects with multiple outside vendors
- Created and coordinated email campaigns
- Measured site effectiveness and site changes using WebTrends
Sales and Marketing Manager, SMU – Cox, Division of Executive Education
- Promoted seminars designed for business professionals and senior managers
- Created and implemented direct mail, print, radio, email, fax, and calling campaigns
- Analyzed and reported on advertising, promotion, and direct mail effectiveness
- Designed, developed, and maintained a registration, marketing, and CRM database of 30,000+ people
- Redesigned and maintained the executive education Internet site
- Assisted with the curriculum of two e-commerce seminars
- Managed three student employees
Education
Bachelor of Science in Marketing
Iowa State University, Ames, IA
Iowa State University, Ames, IA
Skills and Software
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Affiliate Marketing
Brand Management
Comparison Shopping Engines (CSE)
Database Marketing / CRM
Direct Mail
eCommerce
Email
Facebook Ads
Pay Per Click (PPC)
Print
Radio
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Site Usability
Social Media
Strategic Management
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CheetahMail
ChannelAdvisor
Cognos Reporting Tools
Coremetrics
Demandware
eDialog
ExactTarget
Google Affiliate Network
LinkShare
Nielsen//NetRatings
Omniture
Tacoda Audience Management Systems
Tea Leaf
The Media Audit
Webtrends
and more
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Additional Education
- Developing A winning opt-in Email Campaign, Padgett Thompson
- JavaScript for Non-Programmers, Rockhurst University – National Seminars Group
- MS Access Training – Levels 1-4, Knowledge Alliance
- SMU Certificate Programs:
– First-Line Management Certificate Program (32hrs)
– eCommerce Program: Foundation and Professional Tracks (192hrs)
– eMarketing: Leveraging the Internet as a Strategic Marketing Tool (15hrs)
– eBusiness: Planning and Developing E-Business Strategies (15hrs)
– Marketing for Marketing Professionals: Developing and Implementing Marketing Plans and Strategies (15hrs)
– Fundamentals of Telecommunications (15hrs)
– Telecommunications Battlefield (15hrs)
– Selling on Value, Not on Price (15hrs)
– Sales Fundamentals Certificate Program (15hrs)
– Starting A Business: Entrepreneurship Certificate Program (24hrs)
Activities, Awards, and Speaking
- Speaker, Using Loyalty to Drive Your Business, 2014 Experian Marketing Summit
- Speaker, Closing the Loop Between Digital and Offline, 2014 Media Post Email Insider Summit
- Co-developed and co-taught “MKTG 440 eRetailing” for Abilene Christian University
- Grand Prize Award: ExactTarget Email Program of the Year 2010 | hotels.com Call Center Abandon Email Program
- Speaker, Email Tracking and Reporting, 2008 ExactTarget Route One-to-One Road Show
- Speaker, Email, CRM, and Analytics, 2008 ExactTarget Connections Conference
- Member of the Exact Target Consumer Advisory Board 2005 – 2008
- President, DFW Iowa State Alumni Chapter 2000 – 2008
- Former Member of the Belo Interactive Employee Activities Committee
- Speaker, Database Marketing, 1998 Conference of Management and Executive Development
- Planning Committee Member, The North Dallas Chamber of Commerce Telecommunications Conference – 1998, 1999 and 2002
| www.bradnash.com |